The thing about blogging - and why I want to do more of it and more often - is that a blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox. It's why I used to blog so much, back before Twitter ate my brain. It actually brought me good fortune and favorable outcomes - friends, acquaintances, writing opportunities, job interviews.

When I'm posting just the occasional too-long-didn't-read entry, I'm not getting many hits returning from my search queries these days.

That could just be because no one reads blogs at all, these days. Except bots, maybe. Still, I don't think my few shots at posting have been interesting enough to justify the time to read.

I might get more hits if I can better balance frequency, length, and interestingness. And I think I can write more often if I write shorter things. As for the interestingness part - well, I think I just need more "shots on goal" to see what lands, rather than put forth a bunch of effort on one thing that lands to the sound of crickets.

This kind of sounds like I'm ruminating on some "engagement hacks" - kind of icky and I guess a product of my marketing-tech-poisoned brain. But also, I would actually like to connect with folks and not just shout into the void. I also really like writing and would like to find ways to work with my ADHD brain to make it happen more often in public.